William’s Design Philosophy
For me, design is a way of life. It’s in the feel of a fabric beneath my fingertips, the sense of space I get when I enter a room, and the satisfaction I enjoy when I see a sketch become reality. I feel fortunate that I can channel that personal passion into a business that continues to grow every day.
When Diamond Furniture was founded a quarter of a century ago, it was to provide the Irish market with high quality homewares, and that hasn’t changed. Over the years, however, we sought to elevate our offering and widen our range. Frustrated with the options available, I decided to design my own. Dozens of international flights and remarkable pieces of furniture later, I am now proud to put my name to the eponymous Will and Co range, as well as our bespoke Custom Collection.
I enjoy the journey of design, as well as its final destination. I’m always excited to land in a faraway place, visit a little-known studio, and meet new craftspeople, designers and suppliers. Every stage of the process is rewarding, from the first brief to the last prototype. Over 25 years of experience has taught me that substance is as important as style when it comes to home furnishings. That’s why I choose solid carpentry, expandable variations, and family-friendly fabrics — as well as eye-catching patterns, sleek silhouettes and sophisticated styles.
My philosophy is that a Diamond design isn’t ready until it’s right, no matter how many times we have to return to the drawing board, the engineering plan, or the material selection. That a-ha moment — when the final piece arrives in all its perfection — is priceless, and worth every minute of the wait.
The greatest reward for my hard work, though, is seeing a William Diamond design in real life, in hotels, offices, and, especially, in my customers’ houses. Through my designs, I can make your house beautiful, comfortable and unique — but only you can make it a home.