Williams Design Philosophy

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Effective Date: 05-Oct-2023
Last Updated: 05-Oct-2023

 
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We take our your online privacy very seriously and for this reason we will absolutely NEVER provide your details to a third party for marketing purposes. However, we may wish to contact you directly about Diamond Furniture promotions and offers. If you do not wish to receive any of these promotions or offers then simply edit your communication options within your ‘My account’ section. During the online buying process we must collect the relevant personal information that will allow for your sale to be processed and delivered (name, address, payment details, delivery address and email address). This information will be held and treated as totally confidential on our secure servers. In order to fulfill some of our orders we may have to pass on certain elements of your personal data (e.g. delivery address) to third-party organisations. These carefully selected and trusted suppliers are under strict and legal obligations to keep your personal information private. Diamond Furniture and all company processes fully comply within all Consumer and Data Protection legislation.

I enjoy the journey of design, as well as its final destination. I’m always excited to land in a faraway place, visit a little-known studio, and meet new craftspeople, designers and suppliers. Every stage of the process is rewarding, from the first brief to the last prototype. Over 25 years of experience has taught me that substance is as important as style when it comes to home furnishings. That’s why I choose solid carpentry, expandable variations, and family-friendly fabrics — as well as eye-catching patterns, sleek silhouettes and sophisticated styles.

My philosophy is that a Diamond design isn’t ready until it’s right, no matter how many times we have to return to the drawing board, the engineering plan, or the material selection. That a-ha moment — when the final piece arrives in all its perfection — is priceless, and worth every minute of the wait. 

The greatest reward for my hard work, though, is seeing a William Diamond design in real life, in hotels, offices, and, especially, in my customers’ houses. Through my designs, I can make your house beautiful, comfortable and unique — but only you can make it a home.