Williams Design Philosophy

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Flexi-Fi is the latest way Diamond Furniture customers can buy what they want using simple in-store finance. Applying for Flexi-Fi using the 100% online, no fuss application process is simple and quick – customers receive a credit decision in minutes!

Online Portal

The online portal enables gives you the customer the ability to process the Flexi-Fi application with ease.

Bundle together a total furniture and bedding package for an easy to manage monthly payment. Flexi-Fi enables a total package for every customer.

Flexi-Fi is a retail instalment payment plan facility, an easy alternative to paying with cash or credit card. Whether it’s a new couch, dining table, bed or in-home furnishings, Flexi-Fi is there to make finance simple!

It’s all about the customer – you are in total control. Just select the goods you want; then select the amount and repayment term and you have full access to your Flexi-Fi account via your very own self-serve portal. Customers can even pay out their Flexi-Fi purchase early without any additional fees or charges.

What you need to apply

Mobile phone number
Email address
Valid Credit/Debit Card
Valid photo ID
Recent Bank Statement (showing 30 days’ worth of transactions) – customers can log into their online banking, take a screen shot and email the image – no paper required!

What it costs

To access Flexi-Fi, there’s a €35 application fee paid up front upon approval and a €3.50 monthly accounting keeping fee to run the account. These fees are included in the credit and payment schedule; itemised on the payment schedule. Customers remain in complete control and know everything up front – no hidden fees or charges.

Flexi-Fi is a paperless application and checkout process – its 100% digital! No more paperwork, filing, faxing. Flexi-Fi makes it simple for Diamond Furniture customers.

When you are ready to buy, use Flexi-fi!

Who is eligible

  • People at least 21 years of age
  • Irish residents or permanent citizens of Ireland
  • People who earn a minimum of €23,000 per annum
  • People who have a clear credit history

I enjoy the journey of design, as well as its final destination. I’m always excited to land in a faraway place, visit a little-known studio, and meet new craftspeople, designers and suppliers. Every stage of the process is rewarding, from the first brief to the last prototype. Over 25 years of experience has taught me that substance is as important as style when it comes to home furnishings. That’s why I choose solid carpentry, expandable variations, and family-friendly fabrics — as well as eye-catching patterns, sleek silhouettes and sophisticated styles.

My philosophy is that a Diamond design isn’t ready until it’s right, no matter how many times we have to return to the drawing board, the engineering plan, or the material selection. That a-ha moment — when the final piece arrives in all its perfection — is priceless, and worth every minute of the wait. 

The greatest reward for my hard work, though, is seeing a William Diamond design in real life, in hotels, offices, and, especially, in my customers’ houses. Through my designs, I can make your house beautiful, comfortable and unique — but only you can make it a home.